Daydrm is an AI tool for advertising strategy and creative ideas. It provides strategic briefs and creative concepts on-demand for creatives and agencies, using a large language model trained on human-written creative advertising campaigns. It is designed to be simple to use, with an easy-to-use interface, and allows users to save their generated ideas to custom folders. The tool can generate ideas for YouTube viral films, experiential and live events, interactive and digital activations, Instagram user-generated campaigns, and headlines for social, ads, and landing pages.